College Essay Topic #4 7 Essay Tips for Writing a College Application Essay About a Fictional Character

School Essay Topic #4 7 Essay Tips for Writing a College Application Essay About a Fictional Character How might you compose an article about a character from a novel, play or film without winding up with a book report rather than a school application essay?â Follow these rules and you will show your capacity to ponder writing, film or theater, just as about yourself. 1.â â â â â â Choose a character who really motivated you, shocked you, or in any case moved you. Show that you know the character well.â Re-read the book or watch the film again on the off chance that you need to! 2.â â â â â â Ask yourself, â€Å"How am I like this character?â How am I extraordinary? Expound on it. 3.â â â â â â Write about the exercises you gained from the character.â How have you applied those exercises throughout your life? 4.â â â â â â If the character is from the past or the future, or from an alternate town, nation, or even planet, ask with regards to how you would charge in the character’s world. 5.â â â â â â Similarly to #4, how might the character passage in your world?â What if the character needed to watch sibling or do your science reasonable undertaking? 6.â â â â â â Share simply enough data about the character and the character’s circumstance to permit us to see how you are like or unique in relation to that character.â Keep the â€Å"story† to a base. 7.â â â â â â Make sure the exposition is at any rate 75% about you!â If you wind up composing over 25% about the character, step back, ask yourself inquiry #s 1-5, and change the parity. Keep in mind, in light of the fact that you’re expounding on a character doesn’t mean you need to re-recount to the whole biography of the character.â Keep it individual and intelligent and you’ll compose a triumphant paper. For instances of fruitful school articles, The Essay Expert suggests Accepted!â 50 Successful College Admissions Essays by Gen and Kelly Tanabe. Still not certain how to compose an incredible school application article about your sport?â Contact The Essay Expert for a FREE brief meeting.

Lawrence Snake Essays

Lawrence Snake Essays Lawrence Snake Paper Lawrence Snake Paper The duality of the last part in the sonnet where he thinks about the unimportance of his activities can be viewed because of the difference between an emergency reaction which is fitting (assaulting the snake as instruction and social show would endorse), and an emergency reaction which is masculine, that is permitting the snake opportunity to cross the territory and leave in harmony. His sonnet figures out how to consolidate inconspicuous perceptions of a short, pressure filled show with the Insights of an ethical mastermind and author. Maybe what is generally upsetting about the sonnet Is not that Lawrence was Hesitant about what to do, however that a harmful snake presents an Inimitable adversary, and that Lawrence for all his bluster was fortunate to have gotten away with the end that he acted too selfishly. D. H. LAWRENCE SNAKE Perhaps D. H. Lawrence (1885-1930) Is a misjudged author. This Is not to guarantee that the essayist has comprehended him effectively. After all It Is a style for any abruptly of writing, and without a doubt the essayist Is not one, to guarantee that lone he/she has comprehended a writer effectively and all others have either misconstrued or incompletely comprehended. D. H. Lawrence Is metal known for his books than for his beautiful capacities. In the event that we believe that the incredible author was fixated on sex or his works were principally about sexuality, we will be mixed up. Almost certainly, D. H. Lawrence was very genuine about the topic of connection among genders and its effect on human life. A solid comprehension of the human sexuality is a genuine inquiry for a sound life. Be that as it may, humanity needed to pay a weighty education costs before it comprehended this reality. It required a Freud to disclose to it the essentialness, all things considered, The strict clerics felt that humanity was indecent till they name into the scene to lecture them ethical quality, especially sexual profound quality. Yet, this is a major subject. Let me go to the fundamental inquiry. Snake is a sonnet composed by D. H. Lawrence rushing to exactly eighty lines. It is about his demonstration of assaulting a snake that was entering an opening after it took water in the water trough under a tree in his nursery and his quick sentiment of regret and self judgment for the weak demonstration. This sonnet is highly discussed for its sexual pictures. It isn't the snake however the creators derivation from the little scene that issues. What is the significance of drinking on a hot, hot day? It is a most characteristic demonstration of human life. It is wonderful. Be that as it may, the Voice of instruction tells in any case. It says that there are blameless snakes and Venomous snakes and venomous snakes ought to be slaughtered. The offensiveness is In human psyche and in the Voice of training and not In the sexual go about all things considered. Am I befuddling? Let me attempt to make it understood. Try not to slaughter your sexuality, however design the equivalent as indicated by the social need. One need not feel regretful as a result of ones sexual power which is organic in nature. Be that as it may, mankind Is burdened with this blame cognizance which doesn't bode well, certainly not In the sexual sense. This Is the fundamental topic of D. H. Lawrence Snake. Len the end the creator curses himself for having tossed that suck at the snake that was going into Its natural surroundings after It took water. Sheathed sonnet Snake, In the Reptiles area of D. H. Lawrence book Birds, Beasts, and Flowers subtleties a ground-breaking few seconds when Lawrence Is gone up against by a snake at Lawrence water trough, In Terrain, Sicily. Uncertain about whether to assault it (for it is harmful) or whether to just appreciate it for its AAU , Lawrence eventually leaves ten peruser at ten Ana AT ten sonnet mind n Nils feeling of insignificance at an endeavor to drive it away by tossing a pitcher at it as it withdraws down an opening in the divider. It is a celebrated sonnet about three pages long that is unrushed, written in free stanza, and delegate of pioneer writing. It was first distributed in 1921 and most pundits concur that the experience among Lawrence and the snake really occurred.

What Will Future Jobs Look Like Article Example

What Will Future Jobs Look Like Article Example What Will Future Jobs Look Like â€" Article Example > The paper “ What Will Future Jobs Look Like? ” is an exceptional example of an article review on information technology. I believe that the machine age is upon us and will further foster inequality. According to Andrew McFee, in his 2013 talk titled, ” what future jobs will look like” , more and more jobs will be automated thus rendering millions of people jobless. He cites examples of cars that are going to very quickly drive themselves, reducing the number of truck drivers. People are going to hook Siri up to Watson thus automating a lot of the work that is currently carried out by troubleshooters and customer service reps as well as taking R2D2, painting him orange making him carry shelves around warehouses, meaning that we will need lesser people to walk up and down the aisles. This, therefore, is not science fiction but is the future trend of the way things are going to be done. Andrew and his co-author Erik, are foreseeing a world in which there is going to be more a nd more technology but fewer and fewer jobs leading to a few individuals (in Silicon Valley) filthy rich and the masses very poor, something that will further foster inequality (Brynjolfsson McFee, 2014). Question 2-The machine age is likely to change the nature of IT jobs in organizations in that, development in the IT discipline will, for instance, lead to microprocessors supporting immediate speech recognition as well as translation. Thus robotics and artificial intelligence are most likely to become further advanced. This, therefore, means that the utilization of extra intelligent robotics in manufacturing will definitely aid the capability to rapidly reconfigure machines in the production of prototypes as well as new production runs, having implications for manufacturing inventories and logistics. More advances in technology are anticipated to raise demand for a workforce that is highly skilled, supports high growth in productivity as well as changes the nature of employment relationships together with the way the business is organized. Thus for one to have IT job, s/he must be highly skilled as well as specialized so as to fit in and blend with the given environment of machine age(Brynjolfsson McFee, 2014).

Financial Analysis of The Hershey Company - 2270 Words

Liquidity ratios measure a company’s ability to meet its maturing short-term obligations. In other words, can a company quickly convert its assets to cash without a loss in value if necessary to meet its short-term obligations? Favorable liquidity ratios are critical to a company and its creditors within a business or industry that does not provide a steady and predictable cash flow. They are also a key predictor of a company’s ability to make timely payments to creditors and to continue to meet obligations to lenders when faced with an unforeseen event. Current Ratio Current Assets/Current Liabilities This ratio reflects the number of times short-term assets cover short-term liabilities and is a fairly accurate indication of a†¦show more content†¦This ratio relates the ability of a company to generate sales using its working capital to determine how efficiently working capital is being used. In general, a lower number is preferred because it indicates a company has a satisfactory level of working capital. However, an exceptionally low number may indicate inadequate sales levels are being generated. The sales to working capital ratio for Hershey Company is 10.34 reveals that the company s level of working capital is strong. The company may want to make an effort to generate additional sales using the available working capital. Activity ratios provide a useful gauge of a company s operations by determining, for example, the average number of days it takes to collect on customer accounts and the average number of days to pay vendors. A key point to keep in mind when evaluating these ratios is that seasonal fluctuations are not necessarily reflected in the numbers that are derived from these calculations based on an account balance on one single day. Accounts Receivable Turnover Sales / Trade Accounts Receivable This ratio measures the number of times receivables turn over in a year and reveals how successful a company is in collecting its outstanding receivables. A higher number is preferred because it indicates a shorter time between sales and cash collection. The accounts receivable turnover for Hershey Company is 14.40 suggests this ratio may be on target with company objectives.Show MoreRelatedIntroduction Of The Hershey Company Essay1099 Words   |  5 Pagesto Business The Hershey Company Introduction The Hershey Company produces the best chocolate according to a survey taken among my coworkers. This company is well known for their Hershey s Kisses, Kit-Kat, Whopper s, Reese s Peanut Butter Cups and much more! Personally Kit-Kat is my favorite. Hershey s is one chocolate that I can eat and it changes my whole mood. Their mission statement is, â€Å"Bringing sweet moments of Hershey happiness to the world every day.†1 Hershey s focuses on loveRead MoreAcct-504 Final Project1245 Words   |  5 Pagesï » ¿ Financial Analysis of Hershey and Tootsie Roll Keller University ACCT-504 Instructor: Financial Analysis of Hershey and Tootsie Roll Introduction Tootsie Roll and Hershey are two similar companies with a similar product offering, but they operate on entirely different scales. In an effort to determine the better investment of the two companies we will utilize multiple financial analysis ratios to gauge the health of the respective companies in terms of liquidityRead MoreThe Hershey Company : Final Form 10 K Paper966 Words   |  4 PagesThe Hershey Company: Final Form 10-K Paper The Hershey Company was originally founded in Delaware in 1894 by Milton S. Hershey, and on October 24, 1927, the company was incorporated into the laws of the state of Delaware (1). The Hershey Company is one of the largest chocolate sellers in the world, selling their products to approximately 70 countries worldwide. The company is also a Securities Exchange Commission (SEC) recognized company (1). In other words, the company is required to report multipleRead MoreHershey vs. Tootsie Roll - Ratio Analysis1030 Words   |  5 PagesFinancial Statement Analysis Project--Hershey Corp. Tootsie Roll Industries Liquidity Based on the ratio analysis performed, it appears that the Hershey Company’s liquidity is sufficient to meet cash needs and current obligations. The current ratio and current debt coverage ratios were decreasing from 2002 through 2004, which corresponds to an increase in short-term debt and a decrease in cash on the Company’s balance sheet over the same periods. Hershey attributes the increase in debt toRead MoreEssay about Accounting Project: Current Ratio883 Words   |  4 PagesIn this project, you will assess the financial health of the business in question, using financial analysis tools in your textbook. Please make your work neat and show all computations. For some of your computations, you will be comparing your results with averages of businesses within your business’s industry. For assistance in obtaining industry averages, see the Reference Desk at the library. Attach the sheet(s) obtained which show industry averages to this paper. In some cases, the industryRead MoreEssay on Acc 504965 Words   |  4 PagesExamYour Course Project Financial Statement Analysis Project—A Comparative Analysis of Oracle Corporation and Microsoft Corporation Here is the link for the financial statements for Oracle Corporation for the fiscal year ending 2011. First, select 2011 using the drop-down arrow labeled for Year on the right-hand side of the page, and then select Annual Reports using the drop-down arrow labeled Filing Type on the left-hand side of the page. You should select the 10k dated 6/28/2011 and chooseRead MoreCase Study : Hershey Co.863 Words   |  4 Pages HERSHEY’S Case Analysis â€Æ' Introduction/Current Situation Mission/Vision, Corportate/Business Strategy â€Å"The Hershey Company aims to maintain the number one market share in North America and to become the top three in emerging markets† (The Hershey Co. Shares Growth Strategies, 2013) According to a Hershey’s blog the mission of the Hershey’s company is to â€Å"Bring sweet moments of Hershey happiness into the world every day† (Hershey s Chocolate , 2011). The Hershey’s company vision is to be â€Å"TheRead MoreHershey Marketing1574 Words   |  7 PagesThe Hershey Company 1. History and Overview The first Hershey’s Chocolate Bar was produced in 1900, six years after the firm that would become The Hershey Company (â€Å"Hershey†) was founded by candy-manufacturer Milton S. Hershey. 2. Strategic Planning, Corporate Vision Until late last year when Hershey announced plans to revamp how it organizes its business with two new strategic business units—one for chocolate and the other for sugar confectionery—the company’s marketing organizationRead MoreComparative Analysis of Kohl and J.Cpenny Essay909 Words   |  4 PagesYour Course Project Financial Statement Analysis Project -- A Comparative Analysis of Kohl’s Corporation and J.C. Penney Corporation Below is the link for the financial statements for Kohl’s Corporation for the 2010 fiscal year ending January 29, 2011. Under the term Groupings Filter, change the term All Forms to Annual Filings using the drop-down arrow and press Search. You should then scroll down and select the 10k dated 3/18/2011 and choose to download in Word or PDF format. http://wwwRead MoreHersheys Strategic Paper6745 Words   |  27 PagesThe Hershey Company TABLE OF CONTENTS Page Disclaimer 1 Table of Contents 2 Industry Summary 3 Company Summary 7 Mission Statement Analysis/Revised Mission 13 External Analysis Summary 18 Internal Analysis Summary 21 Financial Analysis Summary 24 Alternative Strategies 29 Strategy Recommendation 36 INDUSTRY SUMMARY History

Explore the Local Group of Galaxies

Our planet orbits a star inhabiting an immense spiral galaxy called the Milky Way. We can see the Milky Way as part of our night sky. It looks like a faint band of light running through the sky. From our vantage point, its tough to tell that were actually inside a galaxy, and that conundrum had astronomers puzzled until the early years of the 20th Century. In the 1920s, astronomers discussed strange spiral nebulae they were seeing in photographic plates. Theyd been known to exist since at least the mid 1800s, when Lord Rosse (William Parsons) began finding these objects through his telescope. By the early 20th century, some scientists held the view that these spirals are simply part of our own galaxy. Others maintained that they are individual galaxies outside the Milky Way. When Edwin P. Hubble observed a variable star in a distant spiral nebula and measured its distance, he discovered its galaxy was not part of our own. It was a momentous finding and led to the discovery of other galaxies in our nearby neighborhood, including the members of the Local Group. An artists concept of what our galaxy looks like from outside. Note the bar across the center and the two main arms, plus smaller ones. NASA/JPL-Caltech/ESO/R. Hurt The Milky Way is one of about fifty galaxies in the group. Its not the largest spiral; that would be the Andromeda Galaxy. There are also many smaller ones, including oddly shaped  Large Magellanic Cloud and its sibling the Small Magellanic Cloud, along with some dwarfs in elliptical shapes. The Local Group members are bound together by their mutual gravitational attraction and they stick together quite well. Most galaxies in the universe are  accelerating away from us, driven by the action of dark energy, but  the Milky Way and the rest of the Local Group family are close enough together that they stick together through the force of gravity. A graphical representation of the Local Group of galaxies, including our own. It contains at least 54 individual members. Antonio Ciccolella, CC BY-SA 4.0 Local Group Stats Each galaxy in the Local Group has its own size, shape, and defining characteristics. The galaxies in the Local group take up a region of space about 10 million light-years across. And, the group is actually part of an even larger group of galaxies known as the Local Supercluster. It contains many other groups of galaxies, including the Virgo Cluster, which lies about 65 million light-years away. The Major Players of the Local Group There are two galaxies that dominate the local group: our host galaxy, the Milky Way, and the Andromeda galaxy. It lies some two and a half million light-years away from us. Both are barred spiral galaxies and almost all of the other galaxies in the local group are bound gravitationally to one or the other, with a few exceptions. Andromeda and the Milky Way are the two largest members of the local group. In the distant future, they will be colliding. This artists concept shows that collision from the point of view of a planet in the Milky Way. Credit: NASA; ESA; Z. Levay and R. van der Marel, STScI; T. Hallas; and A. Mellinger Milky Way Satellites The galaxies that are bound to the Milky Way galaxy include a number of dwarf galaxies, which are smaller stellar cities that have spherical or irregular shapes. They include: Sagittarius Dwarf GalaxyLarge and Small Magellanic CloudsCanis Major DwarfUrsa Minor DwarfDraco DwarfCarina DwarfSextans DwarfSculptor DwarfFornax DwarfLeo ILeo IIUrsa Major I DwarfUrsa Major II Dwarf Andromeda Satellites The galaxies that are bound to the Andromeda galaxy are: M32M110NGC 147NGC 185Andromeda IAndromeda IIAndromeda IIIAndromeda IVAndromeda VAndromeda VIAndromeda VIIAndromeda VIIIAndromeda IXAndromeda XAndromeda XIAndromeda XIIAndromeda XIIIAndromeda XIVAndromeda XVAndromeda XVIAndromeda XVIIAndromeda XVIIIAndromeda XIXAndromeda XXTriangulum Galaxy (third-largest galaxy in the local group)Pisces Dwarf (unclear if it is a satellite of the Andromeda Galaxy or the Triangulum Galaxy) Other Galaxies in the Local Group There some oddball galaxies in the Local Group that may not be gravitationally bound to either the Andromeda or the Milky Way galaxies. Astronomers generally lump them together as part of the neighborhood, although they are not official members of the Local Group.   The galaxies NGC 3109, Sextans A and the Antlia Dwarf all appear to be gravitationally interacting but are otherwise unbound to any other galaxies. This member of the Local Group is called NGC 3109, as seen by the Galaxy Explorer spacecraft. It may be interacting with another nearby galaxy. NASA/GALEX   There are other nearby galaxies that do not seem to be interacting with any of the above groups of galaxies. They include some nearby dwarfs and irregulars. Others are being cannibalized by the Milky Way in an ongoing cycle of growth that all galaxies experience.   Galactic Mergers Galaxies in close proximity to each other can interact in colossal  mergers if conditions are right. Their gravitational pull on each other leads to a close interaction or an actual merger. Some galaxies mentioned here have and will continue to change over time precisely because they are locked in gravitational dances with each other. As they interact they can rip each other apart. This action — the dance of the galaxies —  significantly alters their shapes. In some cases, the collisions end up with one galaxy absorbing another. In fact, the Milky Way is in the process of cannibalizing a number of dwarf galaxies.   A group of interacting galaxies as seen by Hubble Space Telescope. NASA/ESA/STScI The Milky Way and Andromeda galaxies will continue to eat up other galaxies as time goes by. This appears to be what has happened to create most (if not all) of the galaxies we see today. In the distant past, smaller ones merged to become larger ones. Large spirals then merge and create ellipticals. Its a sequence that has been observed throughout the evolution of the universe. Will Mergers in the Local Group Affect Earth? Certainly the ongoing mergers will continue to reshape the Local Group galaxies, changing their shapes and sizes. The ongoing evolution of galaixes will almost certainly affect the Milky Way, even as it goes about gobbling up smaller galaxies. For example, theres some evidence the Magellanic Clouds might merge with the Milky Way. And, in the distant future  Andromeda and the Milky Way will collide to create a large elliptical galaxy that astronomers have nicknamed Milkdromeda. This collision will commence in a few billion years and radically alter the shapes of both galaxies as the gravitational dance commences. Fast Facts: The Local Group The Milky Way is part of the Local Group of galaxies.The Local Group has at least 54 members.The largest member of the Local Group is the Andromeda Galaxy. Sources Frommert, Hartmut, and Christine Kronberg. â€Å"The Local Group of Galaxies.†Ã‚  Messiers Telescopes, www.messier.seds.org/more/local.html.NASA, NASA, imagine.gsfc.nasa.gov/features/cosmic/local_group_info.html.â€Å"The Universe within 5 Million Light YearsThe Local Group of Galaxies.†Ã‚  The Hertzsprung Russell Diagram, www.atlasoftheuniverse.com/localgr.html. Edited by Carolyn Collins Petersen.

Hector McDonald Zoe Free Essays

Hector Archibald Macdonald was one of the most famous British soldiers of the late 19th century. He had an outstanding reputation for great bravery. Sophie: At the age of 15, hector MacDonald was apprenticed in Dingwall to a draper, and when he was 17 he decided it was time to go into military life so he added a year on to his real age and he moved on to the Royal Clan Tartan and Tweed Warehouse In Inverness . We will write a custom essay sample on Hector McDonald Zoe or any similar topic only for you Order Now He rose rapidly through the ranks and eventually became a major- general. He first saw action and was commissioned as an officer in the Second Afghan War in the late 1870s, then distinguished himself in the battle of Majuba Hill in South Africa 1881. Zoe: After working In Britain and Ireland, he was sent to Egypt in 1884. Here he recruited and trained a load of Sudan soldiers that he led Into several victory battles. including one of the most legendary in British history, Omdurman. In 1902 the army sent MacDonald to India to take up a regional command, but he was there for only a short while before being moved to Ceylon as Commanding Officer of British forces. Sophie: But after only 11 months MacDonald was summoned and told he must return to England to answer very grave charges†. Although details still remain unclear, MacDonald was alleged to have committed sexual acts with four Ceylonese youths or to have exposed himself In a train carriage with 70 schoolboys but there Is still so solid proof that he was even gay. Zoe: The brilliant career of a national hero came to an end on the 25th March 1903. While serving in Ceylon grave charges of homosexuality were made against him. Having been sent to England on leave he was returning to Ceylon via Paris to face a court Marshall. In his hotel he read a New York Times report of the charges against him and in despair over it went to his room and committed suicide. Sophie: After his death It was uncovered that he had a secret wife and son. HIS widow arranged for her husband to be buried in secret at 6am on Monday 30th March in Dean Cemetery in Edinburgh. The public was shocked not only at the allegations but also at the arrangements of the funeral. On the first Sunday after his burial 30,000 people visited the grave. People queued for up to three hours to pay their respects and there were so many flowers that the superintendent of the cemetery refused to have any more placed. Zoe His wife Christina died in 1911 and was buried next to her husband. Their son, Hector became an engineer in North Shields. He was thought of as stern, gloomy and unsociable; he never married and became excluded from his surrounding community. He died in 1951 and is buried with his parents. IOFI sofi By sofldontcare Sophie: At the age of 1 5, hector MacDonald was apprenticed in Dingwall to a draper, in Inverness . He rose rapidly through the ranks and eventually became a major- Afghan War in the late 1870s, then distinguished himself in the battle of MaJuba Hill Zoe: After working in Britain and Ireland, he was sent to Egypt in 1884. Here he recruited and trained a load of Sudan soldiers that he led into several victory battles, youths or to have exposed himself in a train carriage with 70 schoolboys but there is Sophie: After his death it was uncovered that he had a secret wife and son. His How to cite Hector McDonald Zoe, Papers

Chipotle free essay sample

Confidential  © 2005 Chipotle Mexican Grill, Inc. , All Rights Reserved. Information in this presentation contains forward-looking statements, which reflect expectations regarding future events and operating performance and speak only as of the date hereof. These forward-looking statements involve a number of risks and uncertainties. Such forward-looking statements include, but are not limited to, statements on the slide titled â€Å"Restaurants† about Chipotle’s expected restaurant openings and the slide titled â€Å"Average Restaurant Sales† regarding expected comparable restaurant sales increases, as well as other statements regarding our plans, objectives, expectations and intentions that are not historical facts. Factors that could cause actual results to differ materially from those expressed in, or underlying, forward-looking statements are detailed in the â€Å"Risk Factors† sections of our most recent Annual Report on Form 10-K and subsequent Quarterly Reports on Form 10-Q, as filed with the Securities and Exchange Commission and which are available on the Investor Relations page of our web site at chipotle. We will write a custom essay sample on Chipotle or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page com, or on the SEC’s web site at sec. gov. We disclaim any obligation to update and revise statements contained in these materials based on new information or otherwise. Confidential  © 2008 Chipotle Mexican Grill, Inc. , All Rights Reserved. New Food Culture New People Culture Chipotle free essay sample Chipotle is also active in its environmental commitment to working to reduce its carbon footprint by reducing its reliance on fossil fuels through the implementation of various environmental initiatives, including green building and depending on solar power energy. It is also well known for its philanthropic activities, including its support of FarmAid and its local communities. Ells’ philosophy is simple: â€Å"to eat real food – unprocessed, whole food that has been cooked in a classic way and sourced from real farmers, as opposed to large corporate farms† (Going green, 2010). This philosophy apparently appeals to Americans; Chipotle opened its 1,100th store in 2011 (Chipotle cultivates, 2011). Chipotle History Founder Steve Ells first opened the doors to Chipotle Mexican Grill in 1993 in a former Dolly Madison ice cream location, near the University of Denver, in Denver, Colorado. Although he had no experience running a fast food restaurant, he had graduated from the Culinary Institute of America in 1990 and worked for two years as sous-chef under Jeremiah Tower at Stars, in San Francisco (Sheehan, 2010). We will write a custom essay sample on Chipotle or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page While working in San Francisco, he became acquainted with the local burrito vendors, or taquerias, in the Mission District who sold flour tortillas stuffed with an assortment of fillings to create a giant burrito, wrapped in aluminum foil, a local favorite. He thought there was a market for this simple menu item, so he borrowed $85,000 from his father (structured as part loan and part equity investment) to open his first Chipotle, that served a limited menu of tacos and burritos (Ells, 2007). Ells applied the combined training and techniques he learned at the CIA and as sous-chef to perfect the food he served. He determined to have a different type of fast-food restaurant; he was emphatic about his belief that only the highest quality ingredients were included in the burritos and tacos he served. Chipotle’s salsa ingredients are made fresh from scratch, and the avocados used in making the guacamole are hand-mashed (they never serve frozen avocadoes). The philosophy paid off when people kept coming back for his simple yet great-tasting food; the small restaurant was so popular that customers typically encountered waiting lines out the door. As a result, the company quickly grew, adding two additional locations in 1995 and five more in 1996 (Chipotle Mexican Grill, 2010). Chipotle is best defined as a trendy and healthier version of fast food (although calories for one of the giant burritos is comparable to those of a typical fast food meal), but it doesn’t fit the standard fast-food label; its style of gourmet fast food has brought about a new label: ‘fast casual,’ which fills a niche market between fast food and sit-down dining. The company serves high-end Mexican food set in an environment that is sleek in design. Although made from the same materials, no two Chipotle restaurants are designed the same; most are made of plywood, corrugated metal, concrete floors, stainless steel counters and tables, wooden chairs, and lighting hanging from exposed ductwork. McDonalds apparently agreed that it was a restaurant worthy of investment; the company bought into the chain in 1998, the first time it had ever backed a business other than its own, after Ells sent them a business plan for his restaurant. There were only 15 locations at that time, but within three years, McDonald’s significant investment (nearly $360 million) helped grow the company to more than 500 restaurants (Ells, 2007). In 2006, Chipotle went public and McDonald’s divested its stake in Chipotle’s by allowing shareholders to exchange 16. 5 million Chipotle Class B shares for 18. 6 million of McDonalds own common shares (Shore, 2006). Chipotle has continued to grow, today has 1,100 locations in 39 states, Toronto and Ontario, Canada, and London, England; its net income in 2010 was $178 million, and it has a staff of 26,500 employees (2010 Form 10-K, Chipotle). II. Identification of the Industry and Competitors Industry Definition and Competitors Chipotle Mexican Grill (NYSE: CMG) is a quick-service and casual Mexican-inspired restaurant chain based out of Denver, Colorado. The company takes pride in doing a few things exceptionally well: To serve high quality and delicious food quickly with an experience that not only exceeded, but redefined the fast food experience. Chipotle focuses on sourcing the best possible ingredients, serving the tastiest food, and growing the most capable team possible. Steve Ells started Chipotle in 1993, and expanded the chain to over 400 stores within 12 years. Chipotle is supported by the financial power and sprawling distribution network of owner McDonalds Corp, and is the largest Mexican-style concept among a number of fast-casual competitors that also have been picked up by quick-service companies in recent years (Peters, 2005). Major competitors include other Mexican fast casual locations such as Baja Fresh, Del Taco, Qdoba Grill, and market leader Taco Bell. Additional competitors in the broader market include other fast casual locations such as Panera Bread and local similar cuisine like Freebirds (Hein, 2006). Macro-environmental factors affect all organizations; political-legal, economic, social, and technological forces affect Chipotle, specifically. Chipotle’s Strengths One of Chipotle’s greatest strengths is its commitment to serving fresh, high-quality products. Chipotle aims to find the freshest ingredients available so that it can produce the most delicious and flavorful food as possible (Brandau, 2010). Another strength is Chipotle’s commitment to community involvement.